Harper's post about the price drop, land barons, hosting, et al. has got me thinking about a few things.
Dangerous, I know. But it sometimes happens.
I'll try to sort some of these things out, but if they come out as a jumbled mish-mash, well, that's kind of how they got stored in my head.
It's not a lot different than someone renting space on a server for a web page. In fact, it's nearly identical.If you think about it, all Linden Labs really is is a glorified web hosting company.
It's a bit more than that.
Working for an unmanaged webhosting company, there's a lot of stuff that falls outside the terms of service.
Want to update your control panel? Good luck. Enjoy.
Want to add a few rules to your server's firewall. It's called "man iptables." Good luck.
Borked your OS to the max? I guess you're going to need to buy a reload.
Want access to a server and don't have the account information? That's nice. Bye.
You want another customer's personal information and you don't have a warrant? Go pound sand.
And so on.
What LL does with SL, it's more like managed application hosting. They're responsible for all of the back-end functions like OS patches, firewalls, backups, updates to the software, etc.
The messy, icky geek-stuff. Heck, reloads and rollbacks for major kaboomage are on the house.
What you're left with are the content-management tasks (ick... prim junk), some configuration options (water height, fixed sun, textures, etc) some administrative setups for permissions and user assignments (who's one of the cool kids and who's in the nerd squad).
With webhosting, you can jump around from provider to provider or reseller to reseller, depending on the level of service and how deep you need to be able to get your hands under the hood.
With Second Life, it's just one provider right now. (OpenSim isn't quite at the same level... yet)
Most hosting arrangements don't have a steep of a setup fee as Linden Lab does. Even at $1,000, that packs quite a punch. It's certainly more that just flipping a switch on a box to get it up and running, I suspect, but I just attribute that setup fee to... let's see... a license to run the software... the usual administravia... Excedrin for the first week of "HELP! I BLEW THE THING UP!" calls.
But they do have their fair share of headaches from people asking for things that aren't covered by the ToS. Every hosting arrangement does.
Here, people ask for us to do things that if they asked for the equivalent service at a bank teller window, the teller would be stroking that silent alarm switch like Ron Jeremy wagging on his moneymaker. I'm sure LL deals with the nutters, rage-addicts, drama-queens, and impatient co-MOO!, too.
Don't forget the folks who think they have First Amendment rights on private property and get up at arms over being allowed to do absolutely anything they want to anywhere, even if anywhere doesn't belong to them. To keep up the bank example, if you felt you had the right to spraypaint your manifesto on global warming over the bank's temperature display, you're going to end up with a lovely pair of handcuffs and a free ride to a police station.
I'll think more about the comparison, but when Mitch Kapor said they're in the hosting business on Metanomics, well, that's enough for most folks without all the deep-digging and navel-gazing, right?
Comments (4)
Crap, you *do* realize, I expect, that Harper is doing nothing more than reciting what hundreds of cynical and nasty geeks have said before her on the official forums and hundreds of geeky blogs for years? Over and over again, we've heard it: land has no value, land should be given away for free, land barons are evil because they arbitrage based on a notion of scarcity that is false. Over and over again -- with never a zooming out to look at the entire construct, and to look at Land Baron Number One, Philip Rosedale.
That's why I don't even grace Harper's blog with traffic and commentary because my own blog has challenged this strait-jacketed mentality for nearly 4 years, as you may realize. This is merely the latest and most snotty reiteration of the concept.
Even Lindens will concede privately that they should have staged the price drop -- I think they didn't realize its impact. And the delay of the opening of the Land Store may be hinged upon that growing awareness.
You don't have to be a raving immersionist role-playing fantasy nit somehow "believing in the fiction" of land to grasp a very essential thing here: Second Life isn't a mere server rack, the space you rent or buy as land isn't mere server space, and the value people place in land is real because it is both an actual repository of, and a visual representation of, the social graph and many more complex things no social graph can capture.
Failure to grasp this, and constant narrow-minded cynicism about it, is one of the great hobblers of SL's development -- starting within the Linden camp itself, even, among the most literalist of geeks who hate land (they want a completely different model) -- even Mitch Kapor with his cynical "hosting service" stuff or Gene Yoon nattering about "the product" -- and ending with the Lindens' best friends and office-hour frequenters like Harper.
Why is land not only a good metaphor, but actually more of a literalist *material* explanation for real phenomenon that goes on in a virtual world, phenomenon that even SL's makers, the Lindens, don't seem to get?
Because land holds value. This is something any Twittering twit geek will dispute, because it offends their sense of "reality" that something that is to them a by-product or artifact of users' use of their programming could acquire any separate life outside of their proprietal coded sphere. Therein lies the crux of the issue. Builders of malls, parks, baseball fields, libraries, etc. don't reach in and grab at the social graph and valuation with quite the same reckless zeal; they know where their building leaves off, and people begin. Virtual world coders can stay immersed in their illusion of proprietary totalitarianism because people themselves are forced to render as their coded artifacts --avatars.
At root, the struggle for meaning and valuation of land in SL is a struggle againt coder hegemony and oppressiveness. At the extreme end of the spectrum, the copyleftists and copybotters want programmed artifacts to be free, copyable, never permissioned, because they believe they own everything coded, and even a sold object is not really owned by the person who bought it, who, in their mind (and in the TOS language), have aquired merely a temporary, limited license to partially access content -- a kind of movie ticket or carnival ticket, if you will. That's why you get Greg L on Terra Nova feverishly trying to rally the troops against any notion of cyber property.
You're focusing on the other hosting/application management features of SL as a geek yourself, and quite properly. Isn't this entire enchilada called "Software as Service" (SaSS) or something like that? It's a school of thought/trend.
I would add to your list of services:
o software updates
o maintenance
o account/name/domain
o communications
etc.
But more than software-as-service, when you buy land, you don't get merely a server rack to store your data (inventory), in a 3-D streaming world you get:
o community -- people organized around themes or locations -- land metaphor materializes location
o serendipity -- the ability to randomly meet people of interest to you -- you literally bump into them on contiguous land
o asynchronous and persistent communication and interaction -- land enables you to leave content for others to use, which you can control access to (web pages not as good for that, with less refined tools available for an average user)
o collaborative building tools and individual building tools
o group communciation and management tools
o prototyping and acceleration of models with selected colleagues or general public
etc, etc.
In other words, the $1000 you pay buys you all of those things I just mentioned, which aren't available on the flat Internet with its racked server space in anything like the deep and nuanced and immersive way it is in SL -- and when I say "immersive," I don't mean role-playing an elf in your basement, I mean the ability to have very detailed visual representations, very interesting and accelerated visualization and interactivity of models, etc. -- you could be merely trying out an ad as a business, or building a widget interface and seeing how it worked for people. You buy *that* when you buy land.
On the Internet, you put up a page, you struggle to get into search engines, but you are forced to wait. Wait for people/traffic/buyers who may never come. In SL, as in RL, you can pay for a high-trafficked mall outlet to get visibility; you can invest time in meeting people serendipitously at events; you can use search/places/traffic to find what you wish and link to it faster and more meaningfully than you can trying to link on the Internet.
The $1000 buys you the link farm.
When people tell you that they can do all this without land, they are merely mooching on other people's land, or sitting on Linden land, which is also a form of socialism one can't expect to last forever. The sandboxes and welcome areas are overrun with griefers anyway, like all socialist projects where property isn't expected and maintained.
What's wrong with Harper's basic analysis is that it stems from hatred and aversion: hatred of land barons and hatred of people placing value in land and land services. Why such unexamined hate and disdain? Well, because she believes in privileging content-makers/creators and the idea that only software/pixelated designed creations should be the arbiters of value in a world and in an economy. She's no different than Aimee Weber, who said all these theories with more clear charts and graphs with her "Platformist" stuff; she's no different than the people who endlessly leave snarky comments on my blog about how I and other readers should go get a life, realize SL is just a server rack, etc.
This aversion goes very, very deep and -- I can't stress this enough, sorry -- is usually completely unexamined. Unfortunately for her, there are *other people* in this world who are in a different class, if you will, with a different set of values, and they will fight to the end for them. It's not unlike the clash of values between Palestinians and Israelis, really, and around some of the same issues (individual vs. collective, etc.).
Harper displayed this hatred directly against me in the Metanomics group, when I urged the hecklers on There.com to stop their group hate session and end their tribalist approach to other platforms. Because she felt "the collective" "should" hate on there.com, she began swinging at me, accusing me of being a greedy land baron only interested in profit and real estate as a business. It betrays a profound lack of awareness (for someone in a group studying economics) about how economies work, how people create and maintain value.
Basically, there are two religious beliefs about value, upon which all economic theory is constructed, and you either believe one or the other, and they are merely religious doctrines, with better or worse exemplification in real-life examples:
1. Value is created both by skilled entrepreneurs and energetic amateurs -- individuals -- who create most and best when left free to do so -- there is no scarcity of value itself; there is only scarcity of people with skills and energy to create value. One person making a profit makes value that others can also benefit from as they make value.
2. Value is inherent as a national or group trust, it is a fixed commodity or generated by collectives, and must be distributed or redistributed equally. It is scarce, and must be rationed. If one person appears to make a profit, he takes it at the expense of another.
These two views, capitalism and communism if you will, and their variants, basically form the root of disagreements about economic systems.
Technolib geeks represent an interesting problem. On the one hand they believe there is no scarcity of something like land or artifacts of their own programming. On the other hand, they can concede scarcity of talented programmers and actual server space/cost (if pressed -- they usually don't, thinking land should be $0 because it can be printed endlessly, never factoring in server farm cost and programming cost).
But at heart, they are followers of the traditions of no. 2, because they believe they are in a collective enterprise where value should be redistributed, and that if someone gains, it is at someone else's expense, so they are very tribalist about keeping equilibrium as they understand it.
While it might seem that someone like Philip Rosedal is a believer of theory no. 1, as an individual entrepreneur, he is haunted by his belief in no. 2, and forms a collective and tells a very grand tale about a Better World whose objective is to redistribute wealth -- ours, not his.
Posted by Prokofy Neva | April 24, 2008 7:46 AM
Posted on April 24, 2008 07:46
Aha... thanks for reminding me about the many intricate underpinnings and services that the GRID itself provides. An island without the grid is, well, just a sandbox to fly around in.
Posted by Crap Mariner | April 25, 2008 11:52 AM
Posted on April 25, 2008 11:52
I keep wondering where the volunteers fit into these analogies. But then, I keep wondering if I should be volunteering at all for a private company - you don't see me running around the local supermarket, telling people where the sugar is and getting the peanut butter from the top shelf for the old ladies (of course I help them when they aske me - but that's another thing). Not for free you don't.
Posted by Laetizia Coronet | April 26, 2008 12:22 AM
Posted on April 26, 2008 00:22
Crap, your point that LL is offering a premium application hosting versus commodity and low end web hosting is well taken, but it does not dislodge the point that server space is not land, and there is no reasonable expectation of price appreciation of server space. On the contrary, software and hardware get cheaper over time.
Harper's point, in this respect still stands. Whether we are renting a cheap service or a pricey one, we are still doing just that, renting service, and we are still consumers, not residents, in LL's business model. This is what they argued in the Bragg case in court by the way, that these are their servers and residents have no expectations to the property rights that come with land.
Your bank analogy is just off base. How is a bank like land? How is a bank's fees for a checking account like land fees? How does it differentiate between commodity and premium computer service? It doesn't, in any way, address your point, it isn't an operative analogy.
The reality is, from LL's point of view, from the laws point of view, and from the contract's point of view, we are renting use of servers and software, and the support that goes with it.
Whether that is fairly priced is another question, but what it is is not in question. It's not an "investment" in property, whether real or contractual, the people who were burned speculating on set up fees were speculating against the general trend. That's pretty clear.
Now, whether LL should be calling this stuff "land," in light of all of this is also pretty clear. They shouldn't be, and they should not be implying that anyone has a reasonable expectation for LL to keep land scarce, but instead should have every expectation, since they make money from fees, tier, set up costs and classified advertisements, that like any other web company, they will sell as much server space as the market will pay for at the prices they choose to charge for it.
Posted by Lillie Yifu | April 27, 2008 5:55 AM
Posted on April 27, 2008 05:55